United Colors of Benetton “Beauty is my Primal Instinct” Illustrated T-shirts

United Colors of Benetton “Beauty is my Primal Instinct” Illustrated T-shirts

Project: The brief that Luciano Benetton gave to us in the visual communication department of Fabrica was simply, “Create t-shirts that you’d want to wear yourselves.” I intended my t-shirts to poke fun at our beauty-centered society because no matter what we do to groom ourselves, we are still basically primates underneath. Carlo McCormick ran a paper magazine article on these monkey t-shirts. This special line of t-shirts entitled “T-shirts We Want to Wear” was sold in United Colors of Benetton stores internationally.

Responsibilities: Illustration & Design

Client: Fabrica for The United Colors of Benetton

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